Be part of Reading’s Digital Advent Calendar!

As we can’t really put on the usual programme of Christmas activities throughout the town this year, we’re bringing things online instead…

Reading’s Digital Advent Calendar will be a series of 24 unique videos, to be revealed one a day throughout December here on Reading Culture Live.

And we’re looking for content to hide behind those calendar windows from artists and organisations based in – or with links to – Reading.

Music, dance, theatre, comedy, puppetry, magic… whatever it is you do, we’d love for you to do something Christmassy to be part of our first Digital Advent Calendar. A real mix of the reverent and the irreverent.

We want short, snackable and shareable content – videos up to 15 minutes long that can be posted and enjoyed daily (we don’t want them to overwhelm our audience or cause a backlog!) There will be opportunities for a handful of longer videos (of up to 45 minutes) to be featured on weekends.

We can offer funding of £50-£500 for submissions, depending on the scale of your project, with more opportunities for smaller-scale videos. You’ll need to provide a budget breakdown as part of your submission.

Donations will be collected from each video, which you can choose to go to yourself as a working artist (PayPal account required), or to a charity of your choice.

If you think you can help bring the Christmas spirit to the people of Reading (and their screens) this year, then fill in our application form with as much detail as possible.


The deadline for submissions is now 26 October. Successful candidates will be informed by 2 November with details on how and when content needs to be delivered.


What kind of proposal can I submit?

We’re looking primarily for short-form video content (with some scope for longer videos) that has a Christmas or festive theme to fit within our 24-day virtual advent calendar. All art and performance styles are on the table – music, dance, theatre, comedy, puppetry, magic, children’s entertainment, visual arts and more than we can feasibly list! – as well as spoken word content that celebrates local culture and heritage.

The videos will be hosted on Reading Culture Live. Other digital content may be considered if there is a feasible way we can present it within the constraints of our listings pages.

Is there a limit on what content I can include?

We want the advent to be as open and accessible to all, so ideally we’re not looking for any content that may require an age-restriction to be placed on your video. Otherwise, the only limitation is that your content is suitably festive, and – crucially – original. The rest is up to you.

How will I know if my submission has been successful?

With 24 advent calendar windows, we’re hoping to include as many videos as possible but we’re also aware we may have more proposals than we can use. We’ll let all applicants know if they’ve been successful by 26 October. Successful applicants will then be given guidelines on how and when to deliver their projects.

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